![]() Our menu is larger and more diverse than ever, offering more variety and more ways to tailor meals to you. “Over the past 10 years, we’ve expanded our menu from 6 menu options a week to over 50, while also giving you the opportunity to receive two meal kit orders each week. While the price increases appear to be blamed mostly on rising costs, Blue Apron also points out that it’s made “improvements” to its offerings. The fee was added to both meal kit and wine deliveries, which previously enjoyed free shipping as long as at least three recipes were ordered. Blue Apron sells wine in boxes of six, so the total price will go to $66 from $60 plus $9.99 shipping.īlue Apron announced it would tack on a $9.99 shipping fee (at the time, essentially the base price of a single meal) to all orders in August 2021, again citing rising costs. Wine, meanwhile, will go from $10 per bottle to $11 per bottle. Ordering more recipes per box or using the company’s four-person recipe options still incurs the price increase, but keeps the price below $10 per serving. The $11.99 per serving price only applies to orders of two servings of two recipes (or four servings in total), which is the minimum order. However, customers can still keep prices below $10 per meal if they order more servings in a single order. This means that the base price for a meal will go from $9.99 per serving to $11.99 per serving, jumping past the $10 mark that many meal kits have seen as a “threshold” to stay under. The company also notes that the email will include the effective date and customers’ online accounts and apps will also automatically reflect the updated pricing when it becomes effective. It’s not immediately clear if the change will affect all customers, but the same post says impacted customers have been contacted via email. “This price increase allows us to maintain our high bar of quality, value, and service that you have come to expect from us,” reads a post announcing the change. Predictably, the company is pointing to higher costs for food, delivery and labor costs as the reason behind the hike. Meal kit company Blue Apron has announced it is raising prices on its meals by $2 each and wine bottles by $1 each on what it calls a “rolling basis.” Blue Apron announces it’s rolling out per meal price hikes less than a year after adding shipping fee to all ordersīy Matt Collins Article may include affiliate links ![]()
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